Content Engine — Downstream
Content Engine

The appearance isn't the result. What happens with it is.

You already did the hard part — a great guest, confirmed and scheduled. The Content Engine is what turns that one conversation into research, production, a full deliverable package, and a distribution system that keeps working after launch week ends.

Guest Confirmed
Produced & Repurposed
Compounding Downstream
The Gap This Closes

The episode airs. It gets a modest bump. Then the guest, the content, and the relationship all go quiet.

That's the midstream mess most shows never name — a great conversation that never becomes anything else. The Content Engine is the system that decides which outcome you get: one episode, or a compounding asset.

What's Included

Three tiers, built for different volume

Every tier starts from the same assumption: your guest is already confirmed and scheduled. Pricing depends on format and volume — scoped together on a call, never listed here.

Tier 1

Guest Spotlight

Best for a single high-value guest, or a small batch
  • Strategic dossier on your confirmed guest — background, recent activity, suggested angles
  • Host guide and episode guide — questions, flow, key-moment timestamps
  • Full production and editing, audio and/or video
  • 6 short-form clips per episode, platform captions included
  • Show notes and a launch-week push across 3 platforms
Ask about this tier
Tier 3

Authority Engine

A standing retainer for sustained presence
  • Everything in Full Content Engine, running continuously
  • Drip distribution extended from 90 days to a full 12 months
  • A systematized referral and cross-promotion mechanic built into the guest workflow
  • Season-level strategic dossier work across your confirmed guests
Ask about this tier
Scope Clarity

What's not included

Clarity here is meant to build trust, not hedge — this is what a good statement of work looks like before you sign one.

  • Standard defaults apply unless a signed SOW says otherwise: 3 distribution platforms, one revision round per deliverable, feedback due within 5 business days
  • Guest sourcing and booking isn't part of this service — see For Shows, Podcasts & Events, or For Experts if the guest is you
  • Community management — replying to comments or DMs — isn't included at any tier
  • Re-edits or clips beyond what's listed above are billable beyond the included revision round
How It Works

From confirmed guest to compounding asset

01

Guest confirmed

You've already booked the conversation. That's where this starts.

02

Research & prep

Strategic dossier, host guide, and episode guide built before you record.

03

Production & editing

Full edit, cleanup, pacing, and branding — audio and/or video.

04

Deliverable package

Clips, captions, show notes, and a guest thank-you draft, ready to send.

05

Distribution & repurposing

Launch-week push, and — depending on tier — SEO pages, blog articles, and drip distribution that keeps going after launch.

Tell us your format and volume. We'll scope the right tier together.

No pricing on this page — every engagement starts with your actual episode count and goals.

Book a Call